AI-driven marketing in financial services

By 2021 BFSO Young Ambassadors

Working with The Gradient Institute, the Young Ambassadors chose to explore the growing issue of the ethics of using AI in financial services. There is a growing awareness of AI ethics in the broader industry, and in some specific areas like credit scoring, however little attention has been given to issues around AI-driven marketing, and the related risks and opportunities. Developing comprehensive understanding of the ethics involved in business decisions around AI will assist financial services leaders to avoid real harm to customers and society, maintain trust and legitimacy, and prove AI can be a force for good.

The Oath

  • Trust is the foundation of my profession.
  • I will serve all interests in good faith.
  • I will compete with honour.
  • I will pursue my ends with ethical restraint.
  • I will help create a sustainable future.
  • I will help create a more just society.
  • I will speak out against wrongdoing and support others who do the same.
  • I will accept responsibility for my actions.
  • In these and all other matters;
    My word is my bond.